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Perimenopause: Why It’s Trending and How to Ease the Ride

Writer's picture: TurasonaTurasona

period and hormone products

Ah, perimenopause—the word that sounds like it’s straight out of a medical textbook but has somehow become thebuzzword of wellness. If you’ve noticed friends whispering about it over wine, influencers spilling their tea about it on TikTok, or even the occasional celebrity admitting their struggles, you’re not imagining things. Perimenopause has officially entered the group chat. But why now? Why wasn’t it part of the zeitgeist a few decades ago? And what can we actually do about it?

Let’s dive into this hormonal rite of passage and uncover why it’s gone from taboo to trending.


What Is Perimenopause, Anyway?

First things first: perimenopause is the transitional phase before menopause when your hormones (primarily estrogen and progesterone) start to shift. This process can begin as early as your 30s, but most women experience it in their 40s. It’s like a hormonal roller coaster—but not the fun kind with cotton candy. Symptoms range from irregular periods and hot flashes to mood swings, sleep disruptions, and that general "Am I losing it?" feeling.


Perimenopause ends when you haven’t had a period for 12 months, marking the official start of menopause. But those years leading up to it? They can be a wild ride.


Why Is Everyone Talking About It Now?

So why wasn’t your grandma talking about perimenopause? The short answer: society and science.

  1. Taboo Topics of the Past: Historically, women’s health—especially anything involving hormones or reproduction—wasn’t exactly dinnertime conversation. Menopause was something women just endured quietly, often with little medical support or understanding.

  2. Better Awareness and Advocacy: Thanks to modern advocacy and platforms like social media, women are finally breaking the silence about what their bodies go through. Conversations about reproductive health, mental health, and aging are no longer off-limits.

  3. Medical Advances: Research into perimenopause and menopause has grown significantly, leading to better diagnoses and treatments. We’ve also seen a surge in products tailored specifically to alleviate symptoms.

  4. The Wellness Revolution: Let’s face it—anything wellness-related gets prime real estate in the cultural consciousness. From turmeric lattes to gut health, perimenopause is the latest natural health frontier to tackle.


Easing Perimenopause Symptoms: Your Survival Guide

Now for the good stuff—how to make the perimenopause journey a little less bumpy. While there’s no magic cure, there are practical strategies and products that can help you manage the symptoms and feel more like yourself.


1. Hot Flashes? Chill Out—Literally
  • Cooling Bed Sheets: Night sweats got you drenched? Invest in sheets that wick away moisture and regulate body temperature.

  • Portable Fans: Keep a mini handheld fan in your bag for on-the-go relief.


2. Mood Swings and Anxiety? Relax
  • Ashwagandha Supplements: This adaptogenic herb may help reduce stress and stabilize mood swings.

  • Journaling: Sometimes putting pen to paper can help you process the emotional ups and downs.


3. Sleep Troubles? Dream On
4. Hormonal Imbalances? Balance Back
  • Hormone Therapy: Talk to your doctor about whether hormone replacement therapy (HRT) is right for you.

  • Herbal Teas: Blends with ingredients like black cohosh or red clover are believed to support hormonal health.


5. Brain Fog? Focus Up
  • Omega-3 Supplements: Known for their brain-boosting benefits, Ritual is highly loved and reviewed.

  • Memory Games: Apps like Lumosity or trivia games can help keep your mind sharp during those foggy moments.


Women having a drink together

Why It’s Good News That We’re Talking About This

The rise of perimenopause awareness isn’t just about normalizing the conversation—it’s about empowering women to seek help, find community, and access better care. By putting the spotlight on this transitional phase, we’re helping dismantle the stigma and pushing for more research and resources.


So, the next time perimenopause comes up in conversation, don’t shy away. Share your tips, talk about your experience, or just listen. After all, this is a universal phase of life—one that’s long overdue for its moment in the spotlight.

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